The Arts, Culture, Education and Sports
We facilitate exchanges with between regions as well asand the healthy upbringing of children, the next generation, through a variety of activities.
Corporate Rugby Team Activities
As a social contribution through sports and to enrich the lives of its employees, NTT Communications engages in several projects that leverage the expertise of its Shining Arcs rugby team, which plays in the Japan Rugby Top League. In 2019, the Shining Arcs became the first rugby team in Japan to launch a full-scale SDG initiative.
The team contributes through the power of sports in deleteC, a collaborative project in Japan for making cancer a curable disease. The Shining Arcs have been educating the public through diverse efforts such as wearing training jerseys displaying the deleteC logo, donating a portion of revenues from the sale of original goods, and actively communicating through social media.
The team also participates in the “Calorie Offset Program by Shining Arcs,” which is focused on addressing a global food issue and is the first such effort by the Japanese rugby community. We calculate the calories burned during a game by players and Shining Arcs fans who come to cheer for the team, and then we donate the equivalent in monetary value. The donated money is used to support the agricultural industry and set up infrastructure in developing countries through TABLE FOR TWO International, an NPO. This is one way we promote social contribution activities with our fans and supporters.
We signed a mutual collaboration and support agreement with Urayasu City, Chiba Prefecture, the home of our rugby team, and have been focusing on educating children as part of our Sports × Career Education initiative. Team members have been visiting elementary and junior high schools to play tag rugby with students. New projects have included sports tourism events as well as classes during school trips, in which children receive career education lectures from players, coaches, and other staff. These provide children with opportunities to learn about career design and develop their values while also broadening their perspective.
Bring the family to work day
NTT Communications Group lets its employees bring their families to work on Family Day once a year. This popular event has taken place every year since 2010 during summer vacation for the purpose of improving the work-life balance of employees and providing opportunities for children to learn more about work.
Every year, about 50 families bring to work their children, who tour cable tunnels, play rugby and practice exchanging business cards.
The participating children learned about where their fathers and mothers work, giving them a new perspective of their parents and deepening their understanding of family and the workplace. For the parents who brought their children to work, coworkers they interacted with were reminded that they have special families in their lives, helping to improve work-life balance as a result.
We will continue to hold this event for families as a way of building stronger connections through the better understanding of work within the context of families, while improving communication among and the motivation of employees.