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2010-R040

June 7, 2010

NTT Com to Launch "Kazaspot" Mobile Marketing Solution

TOKYO, JAPAN - NTT Communications (NTT Com) announced today that it will launch Biz Marketing Kazaspot, a software-as-a-service (SaaS) mobile-marketing solution that enables enterprise customers to engage consumers via mobile phones embedded with contactless IC chips, known as Osaifu-Keitai™ ("mobile wallet") in Japan.

The solution is offered under NTT Com’s BizCITY® concept of providing secure, cloud-based access to enterprise services from anyplace at anytime.

Biz Marketing Kazaspot comprises dedicated reader/writer data terminals installed in physical stores and connected to servers at NTT Com’s secure, robust data center. Consumers simply wave their mobile wallets over the terminals to download basic data that enables them to participate in mobile Web-based surveys, loyalty programs, gift lotteries and other customer programs.

"Kazaspot" is a portmanteau of kazasu, Japanese for "waving," and spot.

The solution enables enterprises to efficiently and effectively attract customers, entice them to visit specific physical stores and build greater customer loyalty. Individual’s participation in programs also can provide useful data for the creation of effective target marketing.

The Biz Marketing Kazaspot system is easy to install as a SaaS solution, so services can be launched quickly at a minimal cost. The reader/writer data terminals do not require line construction or special configuration. The customer interface is the user’s mobile phone, so the proprietor does not need to produce and distribute membership cards. Participation in programs is fast and easy because users do not have to download and configure applications beforehand. The system works with mobile-wallet phones from NTT DOCOMO, au and SoftBank Mobile.

Biz Marketing Kazaspot allows enterprises to flexibly customize solutions and integrate them with not only existing services, but even vending machines and digital signage. A variety of reader/writer terminals are available to suit specific types of solutions.

As an example of cost, a Biz Marketing Kazaspot system with less than 100 reader/writers that is used for surveys can be installed starting from 500,000 yen for the server and from 20,000 yen per reader/writer. The monthly charge is from 2,000 yen to 20,000 yen per reader/writer.

Mobile wallet phones were first introduced to the Japanese market in 2004 and now number more than 60 million units. Today, Japanese consumers can be seen everywhere waving their mobile phones for electronic money, rapid transit payments, identification and more. At the same time, enterprises are increasingly incorporating mobile-wallet phones in on- and off-line marketing solutions.

NTT Com will continue to leverage technology and expertise in electronic money and authentication services for the expanding world of mobile solutions.

About NTT Communications Corporation

NTT Communications provides a broad range of global networks, management solutions and IT services to customers worldwide. The company is renowned for reliable, high-quality security, hosting, voice, data and IP services, as well as expertise in managed networks and leadership in IPv6 transit technology. NTT Communications’ extensive infrastructure includes Arcstar™ Global IP-VPN and Global e-VLAN, as well as a Tier-1 IP backbone reaching more than 150 countries in partnership with major Internet service providers, and secure data centers in Asia, North America and Europe. NTT Communications is the wholly-owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com/index-e.html.

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