Press Release
February 7, 2008

DoTV Internet TV Portal Ties Up with Rakuten Shopping Mall

TOKYO, JAPAN - NTT Communications (NTT Com) announced today that its DoTV ( Internet TV service is now linked to Rakuten Shopping Mall, Japan's largest online shopping mall, in cooperation with Rakuten Incorporated.

DoTV, a free Internet-based service, available only in Japanese, launched in 2006, enables people to use the Internet for shopping and information searches while watching programs on Web-enabled television sets. The service appears in a separate window on the TV screen. Users can shop for products and search for fashion items seen in programs, background music heard in advertisements and much more.

As a result of the new tie-up, DoTV portal users now have access to some 10 million items sold through Rakuten Shopping Mall. In addition, in March users will be able to navigate directly from TV program content to the shopping pages of Rakuten Shopping Mall.

NTT Com continues to add to DoTV's growing menu of features. A trial has been successfully completed for a service that will enable users to connect directly to call centers by simply pushing a button on their TV remote controller. In addition, search engines will be strengthened for enhanced shopping and search experiences via DoTV.

About NTT Com
NTT Communications Corporation (NTT Com) provides information and communications technology (ICT) solutions worldwide with dedicated professionals stationed in 21 countries. Renowned as an IPv6 technology pioneer and managed service expert, NTT Com offers diverse high-quality IP, Web-based, and managed network solutions combining network management, security, ubiquitous, Web portals/engines, and global services. Its world-class Tier 1 Internet backbone and secure closed networks with over 98,000 MPLS ports, combined with the networks of partner companies around the world, connect more than 200 countries. The company earned non-consolidated revenues exceeding one trillion yen (about US$10 billion) in fiscal 2006 ended March 31, 2007. NTT Com started as a long-distance phone company in 1999 after the reorganization of the NTT Group, and is the wholly-owned subsidiary of NTT, one of the world's largest telecommunications companies. NTT is listed in Japan, London and New York stock exchanges. Please visit