Press Release
October 17, 2007

NTT Com to Test Aroma-Emitting Digital Signage

TOKYO, JAPAN - NTT Communications (NTT Com) announced today that the company will launch a feasibility study of digital signage equipped with an aroma-emitting device to strengthen the impact of marketing communications. NTT Com believes this type of interactive signage could become a highly effective marketing tool.

In this first stage of the study, the company will operate a digital sign in front of Kirin City Beer Hall in Tokyo's Yaesu Shopping Mall from October 21 to the end of December. Aromas, such as lemon and orange, associated with beer will be emitted by the sign to enhance the impact of its messages. Through the study, NTT Com expects to measure the sign's effectiveness in attracting the attention of passersby in the underground mall.

NTT Com's digital signs, branded aroma-emitting digital signage (Kaoru Digital Signage), combine the company's Spot Media digital signage service and Fragrance Communication (Kaori Tsushin) online service, which instructs specified Web-connected devices to emit mood-heightening aromas. The latter service is being used in venues such as retail stores, caf_s and office lobbies, reflecting the growing trend to use aromas as an active marketing tool to strengthen the impact of marketing communications and enhance onsite customer satisfaction.

Spot Media Web-connected digital signs are being used for marketing communications and customer services by financial institutions, medical facilities, public offices, retail stores and more.

The Kaoru Digital Signage service will be exhibited along with other information and communication technology solutions at the NTT Communications Forum 2007 on November 29 and 30. To register to attend the forum, please visit

About NTT Com
NTT Communications Corporation (NTT Com) provides information and communications technology (ICT) solutions worldwide with dedicated professionals stationed in 21 countries. Renowned as an IPv6 technology pioneer and managed service expert, NTT Com offers diverse high-quality IP, Web-based, and managed network solutions combining network management, security, ubiquitous, Web portals/engines, and global services. Its world-class Tier 1 Internet backbone and secure closed networks with over 98,000 MPLS ports, combined with the networks of partner companies around the world, connect more than 200 countries. The company earned non-consolidated revenues exceeding one trillion yen (about US$10 billion) in fiscal 2006 ended March 31, 2007. NTT Com started as a long-distance phone company in 1999 after the reorganization of the NTT Group, and is the wholly-owned subsidiary of NTT, one of the world's largest telecommunications companies. NTT is listed in Japan, London and New York stock exchanges. Please visit

Attachment 1: Image of Aroma-emitting Digital Signage

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