TOKYO, JAPAN --- NTT Communications Corporation (NTT Com) announced today that starting October 2, listeners of the Tapestry radio program of TOKYO FM Broadcasting Co., Ltd. (TOKYO FM) can enhance the music with fragrances from NTT Com’s scent-emitting device.
The Tapestry website, http://www.tfm.co.jp/tps/, will post fragrance “recipes” of aromatic oils that match the mood of the music. Listeners download the recipes to NTT Com’s device, which connects to the PC and holds six types of oil, to enjoy the scents while the program airs.
Ten of the scent-producing devices will be presented to program listeners on the first day of the service, and one per month thereafter. The devices can also be purchased through http://www.coden-mall.ntt.com/shopping/shop/coden/kaori/ for 49,900 yen including tax.
Tapestry is aired every weekday from 8:30 to 10:55 a.m.
With the new service, TOKYO FM aims to expand the possibilities of radio programs by enhancing them with fragrances, while NTT Com hopes to upgrade the Internet’s sensory impact. In April, NTT Com used its scent-emitting devices at selected theaters in Japan during screenings of The New World, featuring Colin Farrell. Please see the press release, http://www.ntt.com/release_e/news06/0004/0411.html.
In the future, both companies would like to see the scent-emitting devices used at concerts and music stores.
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About NTT Com
NTT Communications is a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation (NYSE: NTT) - one of the world's largest telecommunications companies. NTT Com provides high-quality, technologically advanced network management, security and solution services to consumers, corporations and governments on a global basis, with a special focus on the Asia-Pacific region. Its world-class backbone network, combined with the networks of partner companies around the world, offers access to more than 200 countries. NTT Com Group has more than 30 companies in the Asia-Pacific region, Europe and the Americas. The company has garnered several awards for its leading edge technologies, outstanding performance and customer service, including "World Communication Awards Best Customer Care - 2005." For more information, please visit http://www.ntt.com