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| JOINT ANNOUNCEMENT Nippon Television Network NTT Communications |
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| February 7, 2006 |
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NTV and NTT Com broadcast NFL Super Bowl XL in high-definition via IP network to Japan
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| TOKYO, JAPAN – Nippon Television Network Corporation (NTV) and NTT Communications Corporation (NTT Com) have succeeded in using an Internet-protocol (IP) transmission for a delayed high-definition (HD) broadcast in Japan of NFL Super Bowl XL, the championship game of American professional football, played in Detroit, Michigan on February 5. The trial broadcast was fed from the U.S. at a transmission rate of approximately 70Mbps (MPEG2-TS) through NTT Com’s Global Super Link, a global Ethernet transmission service, and was publicly broadcast via NTV’s digital terrestrial broadcasting channel at midnight, February 6 (Japan standard time). (See attachment for details) The trial clearly demonstrated the possibility of commercially broadcasting HD transmissions from around the world via low-cost, general-purpose IP systems. Demand for overseas content is expected to grow as HD digital terrestrial broadcasting, which began in Japan in 2003, becomes more popular. The transmission of HD video requires networks with more bandwidth than those for traditional standard-definition video, which is why IP networks provide a cost-effective solution. NTV and NTT Com expect the trial’s success to lead to the widespread commercialization of HD broadcasts via IP networks. NTT Com launched the Global Super Link Service in Japan and the United States in July 2005. The virtual end-to-end Ethernet data transmission service leverages NTT Com’s Tier 1 backbone for cost-effective, high-bandwidth transmissions. |
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About NTV
Nippon Television Network Corporation (NTV), established in 1953, is one of the key commercial broadcast stations in Japan. From December 2003, NTV has been providing digital terrestrial television broadcasting service using our new head office, completed in spring 2003, which is fully equipped with high definition television systems and digital broadcasting facilities. About NTT Com NTT Communications is a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation (NYSE: NTT) - one of the world's largest telecommunications companies. NTT Com provides high-quality, technologically advanced network management, security and solution services to consumers, corporations and governments on a global basis, with a special focus on the Asia-Pacific region. Its world-class backbone network, combined with the networks of partner companies around the world, offers access to more than 200 countries. NTT Com Group has more than 30 companies in the Asia-Pacific region, Europe and the Americas. The company has garnered several awards for its leading edge technologies, outstanding performance and customer service, including "World Communication Awards Best Customer Care - 2005." For more information, please visit http://www.ntt.com |
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For More Information
(Mr.) Hidehiko Kikuchi Technology Research & Development, Engineering & Technology Division, Nippon Television Network Tel. +81 3 6215 3716  For more information, please contact. |