[ Close ]
Contact to Call Center in Japan
Contact to NTT Communications subsidiary
[ Close ]
Links to NTT Communications subsidiary website.
CSR Report 2010
The NTT Communications Group employs ICT solutions to create and provide new value and collaborates with customers to lower society's overall impact on the environment.
As a business, we offer environmental impact reduction solutions, which involve reducing the environmental impact of ICT itself, and we are also actively engaged in awareness activities and provision of information, for example via websites.
NTT Communications provides solutions for reducing environmental impact that utilize two types of Green ICT. Green ICT involves aiming to reduce the environmental impact of ICT itself and utilizing ICT effectively to advance environmental impact reductions and environmental protection activities.
Reducing the environmental impact of ICT itself is referred to as Green of ICT, which specifically refers to initiatives for reducing negative environmental impact by reducing the power consumption of ICT systems and recycling resources. In contrast, utilizing ICT to reduce environmental impact and increasing positive impact on the environment is referred to as Green by ICT, and includes measures such as improving the efficiency of transportation of people and goods.
Environmental Solutions Label
The NTT Group is exploring the idea of an Environmental Solutions Label System for self-certification of environmentally friendly ICT solutions and services. To qualify, ICT solutions and services will have to achieve CO2 reductions of at least 15%, as assessed through objective evaluation of environmental impact reduction benefits. The entire NTT Group provides these environmentally friendly services in order to help reduce the environmental impact caused by society.
In fiscal 2010, we registered five solutions, the details of which are described on the NTT BizLink website together with quantitative CO2 reduction effects.
After performing self-assessment of our CO2-reduction measures, we submitted an application in accordance with the ICT Ecology Guidelines created by the ICT Ecology Guideline Council ("the Council")* and acquired the eco-ICT Mark in July 2010.
In February 2010, the Council created and published guidelines for appropriate CO2-reduction measures to be implemented by telecommunications carriers, clearly defining the standards for procuring systems and data center services from the viewpoint of reducing power consumption.
Through participation in these efforts, NTT Communications is striving to reduce CO2 emissions from the industry as a whole and involve Group Companies in these efforts in the future.
* ICT Ecology Guideline Council
The Council was established on June 26, 2009 by the following five industry organizations: the Telecommunications Carriers Association, the Telecom Services Association, the Japan Internet Providers Association, the Communications and Information Network Association of Japan, and the ASP-SaaS Industry Consortium (a designated nonprofit organization).
goo Green Label Search Engine site
We encourage participation in environmental protection activities through the use of the "goo Green Label" search engine, a service provided by NTT Resonant's "goo" web portal.
The "goo Green Label" search engine donates part of its profits earned through the provision of services to organizations engaged in environmental and social protection activities. Since its inception, the site has donated a total of 19.35 million yen (as of June 30, 2010).
The site also began the One Million Clover Campaign in December 2009. This campaign encourages participating users to send electronic greeting cards to their friends to promote the use of the "goo Green Label" search engine.
We plan to continue expanding the circle of participating users and provide platforms where more people can easily support environmental protection activities.
Green Biz-IT presents content related to the environment and is part of the Biz-IT website, which was developed with small to medium-sized corporations and independent proprietors in mind. NTT Communications provides information to these customers via Green Biz-IT to encourage their engagement in environmental protection actions.
Green Biz-IT presents the following information:
1. Explanation of current environmental issues in simple terms
2. Explanation of the fact that environmental activities can lead to company growth
3. Introduction of simple environmental activities, including reduction of promotional costs by using the Web and bottle cap collection to promote recycling and donate vaccines
4. Introduction of environmental activities by Biz-IT personnel in blog format
5. Interviews with small to medium-sized enterprises engaged in environmental activities