Reducing Environmental Impact Through Our Services

Green ICT Initiatives

NTT Communications provides solutions for reducing environmental impact that utilize two types of Green ICT. Green ICT involves aiming to reduce the environmental impact of ICT itself and utilizing ICT effectively to advance environmental impact reductions and environmental protection activities.
Reducing the environmental impact of ICT itself is referred to as Green of ICT, which specifically refers to initiatives for reducing negative environmental impact by reducing the power consumption of ICT systems and recycling resources. In contrast, utilizing ICT to reduce environmental impact and increasing positive impact on the environment is referred to as Green by ICT, and includes measures such as improving the efficiency of transportation of people and goods.

Green ICT

Click here to view an enlarged diagram summarizing Green of ICT and Green by ICT.

Environmental Solutions Label System

Environmental Solutions Label

The NTT Group is exploring the idea of an Environmental Solutions Label System for self-certification of environmentally friendly ICT solutions and services. To qualify, ICT solutions and services will have to achieve CO₂ reductions of at least 15%, as assessed through objective evaluation of environmental impact reduction benefits. The entire NTT Group provides these environmentally friendly services in order to help reduce the environmental impact caused by society.
In fiscal 2010, we registered five solutions, the details of which are described on the NTT BizLink website together with quantitative CO₂ reduction effects.

Click here for details on NTT BizLink's ICT solutions services.

Acquisition of the eco-ICT Mark

eco-ICT Mark

After performing self-assessment of our CO₂-reduction measures, we submitted an application in accordance with the ICT Ecology Guidelines created by the ICT Ecology Guideline Council ("the Council")* and acquired the eco-ICT Mark in July 2010.
In February 2010, the Council created and published guidelines for appropriate CO₂-reduction measures to be implemented by telecommunications carriers, clearly defining the standards for procuring systems and data center services from the viewpoint of reducing power consumption.
Through participation in these efforts, NTT Communications is striving to reduce CO₂ emissions from the industry as a whole and involve Group Companies in these efforts in the future.

* ICT Ecology Guideline Council
The Council was established on June 26, 2009 by the following five industry organizations: the Telecommunications Carriers Association, the Telecom Services Association, the Japan Internet Providers Association, the Communications and Information Network Association of Japan, and the ASP-SaaS Industry Consortium (a designated nonprofit organization).

goo Green Label Search Engine

goo Green Label Search Engine site

We encourage participation in environmental protection activities through the use of the "goo Green Label" search engine, a service provided by NTT Resonant's "goo" web portal.
The "goo Green Label" search engine donates part of its profits earned through the provision of services to organizations engaged in environmental and social protection activities. Since its inception, the site has donated a total of 19.35 million yen (as of June 30, 2010).
The site also began the One Million Clover Campaign in December 2009. This campaign encourages participating users to send electronic greeting cards to their friends to promote the use of the "goo Green Label" search engine.
We plan to continue expanding the circle of participating users and provide platforms where more people can easily support environmental protection activities.

Green Biz-IT

Green Biz-IT presents content related to the environment and is part of the Biz-IT website, which was developed with small to medium-sized corporations and independent proprietors in mind. NTT Communications provides information to these customers via Green Biz-IT to encourage their engagement in environmental protection actions.

Green Biz-IT presents the following information:
1. Explanation of current environmental issues in simple terms
2. Explanation of the fact that environmental activities can lead to company growth
3. Introduction of simple environmental activities, including reduction of promotional costs by using the Web and bottle cap collection to promote recycling and donate vaccines
4. Introduction of environmental activities by Biz-IT personnel in blog format
5. Interviews with small to medium-sized enterprises engaged in environmental activities