NTT Communications provides solutions to social issues by
providing value-added services, drawing on new business models
and modern-living ideas
The NTT Communications Group is unveiling new business models and modern-living ideas for its
customers, inspired by the concept of delivering services providing efficiency, safety and fun. Striving to build
permanent bonds of trust with all stakeholders, we are rolling out imaginative solutions to modern social issues,
from contributing to the development of e-Government to revitalizing regional communities and creating
employment opportunities.
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Ideas for Living, Tailored to Each Person’s Individual Needs |
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As broadband communications make ever-deeper inroads,
individuals’ demands are mounting for needs such as better
information sharing and protection of privacy. To respond to
these personal needs, the NTT Communications Group created
a suite of personal solutions. Founded on the CoDen* concept,
these solutions provide assistance in sending and managing
information, making whole new modes of living possible.
We are also building up valuable ICT-based social assets to
deal with the negative effects of the ICT-rich society. The Group
is proud to offer a wealth of information on preventing crime, as
well as a series of instructive simulations. As it continues to
expand its palette of services, the NTT Communications Group
will continue to find new ways of leveraging the CoDen concept
to make online life safe, secure, and fulfilling for its customers.
| *CoDen: |
A concept for creating new assets for popular culture that will enrich people’s lives.
“CoDen” is an abbreviation of a Japanese expression meaning something like “personalized electronic communications.”
The aim of CoDen is to help people to transcend the restrictions of time and space while building personal relationships. |
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NTT Communications uses feedback from customers to constantly update cocoa, a service that provides
customers with dedicated online data space. Today the cocoa subscriber base has grown to over 200,000 users.
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Online photo albums and diaries are two of the common uses for cocoa popular with young parents. With the
online-album service, parents upload photos of their children taken on their mobile phones and digital cameras,
organize them, and instantly show them to faraway friends and relatives. With the diary service that includes generous
(1GB) easy-to-use data space, parents can record growth diaries for their children and other daily family
developments. Friends can use cocoa to create regional bulletin boards to share news, photos, and travel memories.
cocoa was created with widespread adoption in mind, so data entry and other tasks are designed to be easy for
anyone to use.
cocoa is also beneficial for the environment. As more people use this service, the printing and mailing of photos is
decreasing, reducing the carbon dioxide emissions associated with the physical transportation of goods.
IT services such as cocoa are also useful for contacting family and friends in the event of emergencies. These
services are just some of the many ways in which NTT Communications is working to support the safety and security
of its valued customers. |
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Furikome-sagi, or “pay up” phone scam, gangsters telephone their victims and deceive them into wiring them large
amounts of money. In February 2005, NTT Communications took action against this shocking crime by launching
CoDen Anshin (“Peace-of-Mind”) Call. Today we offer two anti-fraud services: the Pay-Up Phone Scam Information
Hotline and Anshin (“Peace-of-Mind”) Call.
The Pay-Up Phone Scam Information Hotline offers a voice recording prepared with the cooperation of the National
Police Agency. This user-friendly recording explains the kinds of tricks used in this scam, recent examples of this
fraud, and what citizens can do to protect themselves against it. By learning about this scam in advance, citizens can
recognize this fraud when it occurs and take appropriate precautionary measures.
Anshin (“Peace-of-Mind”) Call is a service that provides a single number you can call to contact a preregistered
list of three family members or relatives in sequence. When citizens receive a fraudulent call they can
immediately place a single call to quickly and easily get in touch with family.
The perpetrators of “pay up” phone scam typically target the elderly. Using these services, citizens can take
steps to protect themselves from this scam. We believe that the Pay-Up Phone Scam Information Hotline and Anshin
Call services make a valuable contribution to the safety and security of the Japanese public.
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A new service from NTT Communications offers
customers a completely new dimension in modern living.
Scent transmission is a service that conveys scents linked
to broadband content over the Internet. With this popular
feature, users can send their favorite scents to recipients
located anywhere in the world.
Joining forces with producers in fields such as
aromatherapy, medicine, cosmetics, event management,
foodstuffs, pharmaceuticals and perfumes, NTT
Communications uses ICT to add fragrance to customers’
lives and suggest new ideas for modern living.
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New Business Models For Today’s Needs |
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As Japan’s enterprises cut costs and restructure processes
in ever-increasing numbers, NTT Communications supports its
corporate and public-sector customers with comprehensive
solutions. We point the way to the creation of innovative new
business models with the power to transform their operations for
the ICT era.
Our contributions to the “e-Japan” and “u-Japan” strategies,
by which Japan aims to become the world’s most advanced
ICT-driven nation, are an example of this effort. Through
innovations such as electronic bidding and electronic
application, NTT Communications is helping local governments
to streamline processes and make administrative services more
convenient. For small-office/home-office (SOHO) customers, we
offer IT services that can bolster competitiveness. These include
the introduction of ASP packages, used for applications such as
opening online shops and handling accounting procedures, as
well as website design and operation. Looking towards the
future, NTT Communications will continue to integrate networks,
management, and security, drawing on its wealth of experience
and expertise to support the emergence of revolutionary new
business models.
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Training ICT Personnel and Creating Employment Opportunities
— Provides objective authentication of IT skills, Internet certificate
examinations
and new styles of working — |
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Today IT skills are essential in every industry. But for the
companies who hire and train IT professionals, developing
objective standards for rating IT skills is a major concern. To
respond to this pressing need, NTT Communications developed
.com Master. Based on the principle of practical grading at real
workplaces, .com Master is an Internet certificate examination
service that comprehensively and objectively evaluates
individuals’ IT skills. The examination questions applicants on the
latest knowledge about the Internet and trends in the PC
industry, and checks needed practical skills based on the real
personnel requirements of the business world. This powerful tool
has found a broad range of applications, including individual
skills upgrading, personnel training, career advancement, and
classroom study. In the ninth .com Master examination held in
July 2005, the cumulative number of exam-sitters reached
200,000, of whom 60,000 earned the honor of graduation.
In November 2002, NTT Communications established NTT
Com CHEO, a vital personnel support service for the IT business
world. In addition to using exams such as the .com Master
exams to train people in IT skills, NTT Com CHEO creates new
employment opportunities and facilitates the effective
deployment of capable IT professionals.
NTT Com CHEO also applies the CAVA system¹ to offer
Virtual Call Center Solutions². This system broadens the
opportunities for people to work from their homes, creating job
opportunities and providing businesses with outsourcing
services that slash costs and bolster quality. By leverage local
resources in local government and businesses, these solutions
also offer IT training services to support improved IT literacy in
rural areas. |
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| 1 .com Advisor and Valuable Agent (CAVA): |
An individual who passes the NTT Communications Internet Certificate Examination and thus qualifies to contract IT work from
NTT Com CHEO as a home call-center operator or similar. |
| 2 Virtual Call Center Solution: |
A telephone administration service employing operators from their homes. |
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At the World Communication Awards 2004¹, held in London on October 11, NTT Communications
captured the awards' highest prize, the title of Best Global Carrier. Sponsored by Terrapinn², a leader in
international media services, the World Communication Awards have been presenting awards to
outstanding global carriers and operators for the past six years.
NTT Communications was selected as Best Global Carrier as the result of a comprehensive evaluation,
including broad coverage (144 countries and regions worldwide), a world-class broadband IP backbone,
and an outstanding level of customer satisfaction. We also won Best New Service for the forward-thinking
approach of its IPv6/IPv4 dual service. In the 2002 awards ceremony, NTT Communications was lauded as
Best Regional Carrier—Asia-Pacific and took the prize for Best Technology Foresight.
| 1 World Communication Awards 2004: |
a series of awards for outstanding telecom carriers, sponsored by Terrapinn. Award winners are selected by a panel of business leaders with experience
in the IT sector, including IT professionals, consultants, and end users. |
| 2 |
Terrapinn Limited
is an international media company based in London. This
company publishes business publications such asTotal Telecom,
a trade journal focusing on the telecom industry. |
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