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When it comes to delivering world-class ICT solutions, NTT Communications will walk the extra mile, even if that means NTT Communications India Private Limited Managing Director Shin Miyanomoto trudging about in 47°C heat to ensure that each last mile of transmission cable is properly laid. NTT Com India, like its fast-developing country, scarcely has time to slow down.

NTT Com’s foray into the India subcontinent began five years ago and has progressed right along with the rapid growth of this BRIC nation. The company pronounced a long-term commitment to its new Indian customers back in May 2004, and then established itself as the first Japanese carrier in the country to launch an international IP-VPN service.

The move, which combined NTT Com’s celebrated premium-quality Arcstar™ managed network services with Tata Communications’ local expertise, has been a solid win-win move for both partners, as well as their burgeoning portfolio of multinational customers.

NTT Com has grown from strength to strength in India. After setting up a representative office in Mumbai in 2004, the company founded NTT Com India in New Deli in 2005. The subsidiary now has branch offices in Neemrana, Mumbai, Bangalore and Chennai, plus POPs in these last three cities and New Delhi.

In June 2009, an MOU was signed with Bharat Sanchar Nigam Ltd. (BSNL), a major telecom with India’s largest fixed-line network, aimed at bolstering NTT Com’s local profile with a global managed MPLS network.

NTT Com also has enjoyed a strong partnership with Tata Communications (formerly VSNL) since 2004. The two have cooperated in the enhancement of local service quality thanks to the Indian partner’s participation in the Arcstar Carrier Forum, an annual international conference where partner telecoms around the world work together to strengthen their respective delivery and management of NTT Com’s Arcstar-brand managed network services.

NTT Com India’s dedication to success was well demonstrated by its work in Neemrana Industrial Park (NIP) in the state of Rajasthan. Strategically situated on the National Highway 8 artery connecting Delhi to Mumbai, NIP is being developed as a base for major Japanese manufacturers under a massive intergovernmental development project.

In January 2008, when Miyanomoto first saw the site built on former farmland, it had zero ICT infrastructure, including neither electricity nor piped water. "Resident companies were using mobile phones and private generators," says Miyanomoto. Three months later, he found himself outdoors, working in sweltering conditions to personally oversee the laying of 6 km of cables through undeveloped countryside between NIP and the nearest BSNL switching center.

Although the company is focused on keeping pace with the dynamic pace of change in the Indian economy, its emphasis on quality remains paramount, says Miyanomoto. To explain, he points to the company’s workforce, 70% of which is technical staff and only 30% sales staff, an impressively high ratio even for an ICT firm. The resulting high technical quality of the company’s offerings is a key reason why customers are switching to NTT Com India, Miyanomoto believes.

"Our strengths are the delivery and maintenance of ICT solutions and networks. It’s no coincidence that our customer loyalty, particularly in these two strategic areas, is higher than that of other carriers. This is why our retention rate is so high; customers switch to us and then don’t leave," he says.

Like many articles about companies today, right about here is where our upbeat story could likely downshift into somber laments about changing realities brought on by the global financial crisis. But if this is what you were expecting, then hold on to your hats, because the glittering potential of India remains undimmed for NTT Com India.

Says Miyanomoto, "When things get rough, companies look for ways to cut costs. For India, the economic downturn has meant an increase in business process outsourcing to some extent."

Out of India’s total population of 1.2 billion, there are 37 million fixed-line phone subscribers and 506 million mobile phone subscribers. Technology rollouts have led to dramatic upgrades: best-effort xDSL speeds now reach 2 Mbsp in India’s key cities. "Five years ago you’d have been lucky to get 256 Kbps," notes Miyanomoto.

The Japanese embassy reported that as of October 2009, more than 1,000 Japanese companies were operating offices in India, up from 838 in the prior year. "That’s about four new offices a week" exclaims Miyanomoto, noting that the Japan External Trade Organization reports India is ranked the first- or second-most promising market by almost all industries in Asia-Pacific.

Japanese investment in India increased sharply, included big deals such as sister company NTT DOCOMO’s investment in Tata Teleservices, says Miyanomoto. "As the economy picks up, multinationals will surely continue to accelerate their expansion into this potential-laden country, and we will wait for them."